In the race for visibility online and seeking presence on all sorts of channels, companies need to understand the importance of keeping under check the relevance, correctness and workability (for the lack of a better word) of uploaded content on the internet.
Unlike the old channels of media, the internet has an infinite memory . What was uploaded 5 years ago has a high probability of showing up in a search today. The message that you wanted to deliver in those times might be completely out of sync with what you wants to deliver now. If your consumer is conscious enough to check the date of upload, lucky you! otherwise god save you! All the effort and money that you put in to deliver that "new message" has gone down the drain. The solution is simple enough - just like you take off those TV Commercials when they become stale, take off all content from the internet that has lost relevance.
Coming over to workability - what does it mean? To put it simply, ads on youtube should not hang mid-way, nor should a link you posted on facebook or twitter be broken at any time (unless you took it out yourself, in which case, better remove the concerned post from facebook too). If the consumer wants to know about you, please don't make it difficult for her.
Because of its reach social media monitoring is an extremely difficult proposition. But effectively cutting down on old, irrelevant and dilapidated (read opposite of workable) content can not only simplify monitoring but also ensure that your customer gets the right message.
Unlike the old channels of media, the internet has an infinite memory . What was uploaded 5 years ago has a high probability of showing up in a search today. The message that you wanted to deliver in those times might be completely out of sync with what you wants to deliver now. If your consumer is conscious enough to check the date of upload, lucky you! otherwise god save you! All the effort and money that you put in to deliver that "new message" has gone down the drain. The solution is simple enough - just like you take off those TV Commercials when they become stale, take off all content from the internet that has lost relevance.
Coming over to workability - what does it mean? To put it simply, ads on youtube should not hang mid-way, nor should a link you posted on facebook or twitter be broken at any time (unless you took it out yourself, in which case, better remove the concerned post from facebook too). If the consumer wants to know about you, please don't make it difficult for her.
Because of its reach social media monitoring is an extremely difficult proposition. But effectively cutting down on old, irrelevant and dilapidated (read opposite of workable) content can not only simplify monitoring but also ensure that your customer gets the right message.
